How often should my dog be groomed?

Every six to eight weeks for growing coats, every eight to twelve for short coats, and brushing at home in between regardless of breed.

What happens if my dog is matted?

Tight matting can't be brushed out safely, so groomers clip it out. Booking regularly is the only real way to avoid it.

Can grooming happen at my home?

Yes. FleckUP groomers travel with their own table, dryer, clippers and shampoos, and only need a small space and a power socket.

Is my anxious dog okay with grooming?

Tell your groomer beforehand. Most will split the groom into shorter sessions and work at your dog's pace.

All guides

Which dog groom does your dog need?

Full grooms, bath and brush, de-shedding and puppy intros — how often, how long and what it costs in London.

Pet care guide · 5 min read

Pet care — Which dog groom does your dog need?

The short answer

Book a full groom every six to eight weeks for coats that keep growing. Book a bath and brush between grooms or for short-coated breeds. Book a de-shed for double coats in spring and autumn. Book a puppy groom early to build confidence.

Pet care options compared
Option	How often	Appointment	Typical London price
Full groom	Every 6–8 weeks	2–4 hrs	£45–£120
Bath and brush	Every 4–6 weeks	45–90 mins	£25–£60
De-shedding treatment	Twice a year	1.5–3 hrs	£45–£100
Puppy introduction groom	One-off, then regular	30–60 mins	£20–£45

Full groom

Bath, dry, full clip or scissor cut, nails, ears and sanitary trim.

Pros

Prevents matting
Complete head-to-tail service
Health check built in

Cons

Longest appointment
Costs more for large or matted coats
Some dogs need building up to it

Best for: Poodles, doodles, spaniels and any coat that keeps growing.

Bath and brush

Wash, blow-dry and thorough brush-out with no clipping.

Pros

Affordable upkeep
Shorter, calmer visit
Keeps the coat between full grooms

Cons

No haircut
Won't fix existing matting
Not enough alone for growing coats

Best for: Short-coated breeds and top-ups between full grooms.

De-shedding treatment

Specialist wash and undercoat rake to strip loose dead fur.

Pros

Dramatically less fur at home
Cooler, healthier coat
Reduces allergens

Cons

Not for single-coated breeds
Time-consuming
Never shave a double coat instead

Best for: Huskies, labradors, German shepherds and other double coats.

Puppy introduction groom

A short, gentle first visit built around getting used to handling.

Pros

Builds lifelong confidence
Gentle pace with breaks
Includes nails and light tidy

Cons

Not a full haircut
Needs vaccinations complete
May need repeating

Best for: Puppies from around 12–16 weeks.

Common questions

How often should my dog be groomed?: Every six to eight weeks for growing coats, every eight to twelve for short coats, and brushing at home in between regardless of breed.
What happens if my dog is matted?: Tight matting can't be brushed out safely, so groomers clip it out. Booking regularly is the only real way to avoid it.
Can grooming happen at my home?: Yes. FleckUP groomers travel with their own table, dryer, clippers and shampoos, and only need a small space and a power socket.
Is my anxious dog okay with grooming?: Tell your groomer beforehand. Most will split the groom into shorter sessions and work at your dog's pace.

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